In the fourth installment of our iGaming solutions series, we dive into Phenix's multi-cloud global infrastructure of 34 PoPs and explore how our fully managed real-time CDN delivers superior user experiences to the most remote areas of the world.
Real-Time Betting Goes Global: How Infrastructure Location Drives the Player Experience
The iGaming market is expanding rapidly beyond traditional strongholds. Emerging markets in Latin America, Asia, and the Middle East are seeing unprecedented growth. But there's a catch – bettors in these regions often face degraded streaming experiences due to inadequate platform infrastructure.
The physics are simple: distance equals delay. When stream processing happens thousands of miles away, latency becomes unavoidable. For iGaming, even a second of delay or drift can impact the experience, reduce player engagement, and limit the number of bets placed.
This is where local Points of Presence (PoPs) become critical. Phenix operates 34 PoPs worldwide – the largest network dedicated to real-time streaming. This includes strategic locations in traditionally underserved regions:
- South America: Supporting the booming Brazilian and Argentine markets
- Asia-Pacific: Coverage across India, Southeast Asia, and Oceania
- Middle East & Turkey: Regional PoPs enabling true real-time experiences for local operators
The business impact is clear: Operators using Phenix's local PoPs consistently deliver high quality video at sub-500ms latency to their players, regardless of location. This translates to longer session times, higher bet frequency, and increased player retention compared to platforms with fewer PoPs.
For iGaming operators expanding into emerging markets, infrastructure proximity isn't just a technical detail – it's a competitive advantage. Players expect instant gameplay, seamless video quality, and zero delays whether they're playing in Bangkok or Rio.
The question isn't whether emerging markets will demand real-time experiences – they already do. The question is whether operators are ready to deliver them.
Learn More
Interested in learning how Phenix can help optimize your iGaming operations? Contact us at info@phenixrts.com for more information or apply for a free trial on our website at www.phenixrts.com.
Going to ICE Barcelona? Let's meet in person to discuss how we can enhance your player experience – reach out to schedule a meeting.
Stay tuned for the final post in our iGaming series, where we'll explore how iGaming operators can empower players to control over their own bandwidth consumption and experience.